1. Introduction
RankAura ("we", "our", or "the Service") is a SaaS analytics platform that connects to your seller accounts via secure APIs. This Privacy Policy explains how we collect, use, store, and protect information obtained through our Service.
2. Information We Collect
2.1 Account Information
- Email address and name (provided during registration)
- Organization name
- Password (stored as a salted hash, never in plain text)
2.2 Seller Data
When you connect your seller account, we access the following data through secure APIs with your explicit authorization:
- Order data (order IDs, amounts, statuses, purchase dates)
- Sales and traffic reports (sessions, page views, conversion rates)
- Product catalog information (ASINs, titles, categories)
- Keyword and search term analytics (via Brand Analytics)
- Advertising metrics (campaigns, spend, ACOS, ROAS)
2.3 Authentication Tokens
We store OAuth access tokens and refresh tokens issued during the account connection process. These tokens are encrypted at rest and are used solely to make authorized API requests on your behalf.
3. How We Use Your Information
- To display analytics dashboards showing your sales, keyword, and advertising performance
- To calculate and track keyword health scores, conversion rates, and ranking trends
- To generate reports and recommendations for listing optimization
- To sync your data on a scheduled basis for up-to-date metrics
- To authenticate you and maintain your account session
- To send service-related notifications (optional)
4. Data Storage and Security
- All data is stored in encrypted PostgreSQL databases hosted on secure cloud infrastructure
- Authentication tokens are encrypted at rest
- All data transmission occurs over HTTPS/TLS
- We implement role-based access controls within organizations
- We follow industry-standard data protection and acceptable use policies
- We do not store credit card numbers or banking information directly
5. Data Sharing
We do not sell, rent, or share your seller data with any third parties. Your data is used exclusively to provide the Service to you. We may share data only in these limited circumstances:
- With service providers who assist in hosting and infrastructure (e.g., Vercel, database providers), under strict confidentiality agreements
- If required by law, regulation, or legal process
- To protect the rights, safety, or property of RankAura or its users
6. Data Retention
We retain your seller data for as long as your account is active. Historical metrics data is retained to provide trend analysis and reporting. When you disconnect your seller account or delete your RankAura account, we delete all associated seller data within 30 days.
7. Your Rights
- Disconnect: You can disconnect your seller account at any time from the Accounts page
- Delete: You can request deletion of all your data by contacting us
- Export: You can request an export of your stored data
- Revoke Access: You can revoke RankAura's access directly from your seller account settings
8. API Compliance
RankAura complies with all applicable API terms of use, data protection policies, and acceptable use policies. We access only the data necessary to provide our analytics services, and we handle all Personally Identifiable Information (PII) in accordance with industry standards and regulatory requirements.
9. Cookies
We use essential cookies for authentication and session management. We do not use third-party tracking cookies or advertising cookies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify registered users of material changes via email or through the Service. Continued use of the Service after changes constitutes acceptance of the updated policy.
11. Contact
For privacy-related questions or data requests, contact us at:
support@rankaura.io